Why Are Mooncakes Getting Harder to Sell?

Mooncakes are not disappearing, but the old business built around expensive gift boxes is weakening. Corporate orders and luxury gifting have declined, packaging rules have limited wasteful designs, and consumers now care more about taste, price, ingredients, and health. Smaller, fresher, and more affordable mooncakes are still popular. What is fading is not the Mid-Autumn tradition, but the idea that an expensive box is the best way to express respect.

月饼并没有消失，但围绕高价礼盒建立起来的旧生意正在衰退。企业团购和奢华送礼减少，包装规定限制了浪费性的设计，消费者也更加关注味道、价格、配料和健康。更小更新鲜、价格更合理的月饼仍然受欢迎。正在消失的不是中秋传统，而是用昂贵礼盒表达重视的观念。